in24

About in24

Making credit work for families, businesses, and distributors across Sub-Saharan Africa

Who we are

in24 is an asset finance company built to make credit work — for families, for businesses, and for last-mile distributors. Our promise: loan approval in 24 hours, repayment in up to 24 months.

African loan officer meeting with customer in rural setting

Why we exist

Too often, credit slows down sales or traps customers in unclear terms. We change that by taking on the credit role, so distributors can sell more and customers can borrow with confidence.

Our values

The principles that guide everything we do

Transparent
Clear contracts, no hidden fees. You always know exactly what you're paying for. Honesty in every interaction.
Responsible
Only lending what customers can repay. We build sustainable relationships that benefit everyone.
Fair
Rewarding good payers with bigger opportunities and better terms. Everyone deserves a fair chance.