in24 - keep growing

Micro-asset finance for Africa's last mile

Helping underserved customers buy the essential assets they need to prosper.

in24 provides financing for household and productive assets through partnerships with last-mile distributors across Africa.

A financing market hidden in plain sight

Across Africa, millions of customers could afford life- and income-improving assets — but cannot access financing.

Banks do not lend at these ticket sizes. Microfinance institutions often lack the right product and capabilities. Many distributors do not offer credit at all. in24 was created to close this gap.

Credit infrastructure for last-mile distribution

in24 finances customers, while local distribution partners continue to focus on sales, installation and customer support. By centralising underwriting, portfolio management and financing, in24 helps expand access to credit while maintaining portfolio quality.

1

Distributors originate

Local partners sell the asset and submit the loan application

2

in24 finances

Independent credit assessment, loan approval and portfolio management

3

Customers repay

Affordable installments while gaining access to essential assets

Live in Uganda

2026

in24 started in March-26

6

Distributor partnerships in the pipeline

98%

Repayment rate

Built by practitioners

The in24 team combines decades of experience across microfinance, PAYGo and last-mile finance. We believe underserved customers should not be excluded from financing simply because existing institutions were not built to serve them.

About in24