in24 - keep growing

Built by practitioners

in24 was founded by professionals with decades of combined experience across microfinance, PAYGo and last-mile distribution in emerging markets. We believe millions of customers are excluded from financing not because they lack repayment capacity, but because existing institutions were not designed to serve them efficiently.

Expand access to essential assets through responsible micro-asset finance

We focus on assets that improve livelihoods, resilience and quality of life while maintaining sustainable portfolio performance.

How we expand responsibly

Local distribution partnerships

Working with trusted partners who know their customers and communities.

Independent credit decisions

Separating lending from sales to maintain portfolio quality.

Disciplined portfolio management

Applying best-practice microfinance methods and processes.

Scalable operating standards

Building systems that work across products and markets.

Structured for mission alignment

in24 B.V. is structured for long-term mission alignment and disciplined growth. The company is currently owned through Stichting in24, a foundation established to safeguard the mission and support continued development of micro-asset finance. As in24 grows, governance will evolve with independent oversight and broader stakeholder participation.

Leadership

Willem Nolens

Willem Nolens

Co-founder & Managing Director

Koen Wasmus

Koen Wasmus

Co-founder & Director of Credit